Green Promise® Paints are some of the finest paints you can find on the market today. But how did they get to be so green? The reason is the combination of both the base paint and the colorant. The Green Promise® designation is Benjamin Moore's assurance that its eco-friendly paint and environmentally friendly coatings meet and exceed the strictest industry standards, while also delivering the premium levels of performance you expect from Benjamin Moore.
With all the information out there surrounding VOC’s, and air quality, the question has become, who is defining "green" for paint? The coatings industry is filled with third-party organizations that are trying to define what green means for coatings as well as other consumer products. So who are they and what are the differences? We've assembled the mission statements of the standard groups and have added some additional information to help you.
If you're looking for information on environmentally friendly paints, no doubt you've seen the acronym VOC. But what is a VOC really?